Session will look at how SAP evolved its event marketing strategy in ANZ amid the pandemic.
INVNT’s APAC Director of Production, Fiona Pullen and Rushenka Perera, Head of Marketing ANZ at SAP are delivering a session at Event Marketer’s Experiential Marketing Summit on March 31.
Titled How SAP devised a new genre of event content amid the pandemic, and how you can too, the session will lean on specific examples and look at how the brand developed new educational events and transitioned in-person ones to dynamic hybrid experiences that pushed the boundaries of what event content should be.
Fiona and Rushenka will also share tips for devising compelling content and interactive experiences in hybrid settings, keeping an event front of mind long after it ends, and share what’s in store for SAP ANZ’s audience in 2021 as it emerges from the pandemic.
Lean more and view the full agenda here.