In M&C Asia’s September / October issue, INVNT’s Director of Production for APAC, Fiona Pullen, featured in an article on the new rules of engagement in the virtual event world. Pullen highlighted the ongoing need to get creative in the virtual space as hybrid events become the norm.
“The senses play an important role here… Think UberEats for events”, said Pullen. Looking ahead, she envisions physically available items will be sent to audience’s homes, like VR kits and other items to strengthen the in-home experience. Check out the full feature on page 34 here.
Redefining the Rules of Engagement
