INVNT® announced the launch of 5-hour ENERGY’s® latest campaign, ‘Summer of NO FOMO.’ With only weeks from agency selection to campaign launch, INVNT® established a strategic position that combats everyone’s biggest fear, FOMO (Fear of Missing Out), by encouraging them to “Take Your Shot” for #NoFomoSummer, without lacking energy or motivation.
The lively campaign is designed to energize the brand’s repositioning through a robust content plan, creator collaborations, events, and more. The campaign launched across Men’s Journal, The Street, Parade, Athlon Sports, Surfer, TransWorld Skateboarding, The Spun, Powder, Snowboarder, and more to deliver to Active Lifestyle & Adventure Enthusiasts. INVNT also brought 5-hour ENERGY® to life at various events throughout the summer, including ATX TV Festival, multiple Savage Races, Snappy Invitational, and the upcoming z100 Summer Bash with Teddy Swims, Shaboozey, BIA, Mark Ambor, and Alex Warren at Hudson Yards, in New York City.
INVNT® Ditigal is an award-winning studio (Telly Awards, Hermes Creative Awards, Shorty Awards) strategizing, designing and producing campaigns. In addition to being the Agency of Record (AOR) for SHRM (Society of Human Resources Management), INVNT has delivered content campaigns for Lamborghini, FOX, Sports Illustrated, Purina Pro Plan, NFL, Captain Morgan, TIME, PatientPoint, L’Oréal, BlackRock and more.
5-hour ENERGY® ‘Summer of NO FOMO ’ Campaign Highlights:
Strategy: INVNT, in collaboration with The Arena Group and Weber Shandwick, spearheaded 5-hour ENERGY’s® “Summer of NO FOMO” campaign, inspiring people to take their shot at a Summer of No FOMO.
Creative: Through loud and lively creative, vibrant visuals, the campaign is boosting brand visibility and engagement, capturing the essence of a fun, energetic summer.
Design: The brand guide blended hand-written text with retro-modern photography, merging nostalgic charm with modern summer energy. This dynamic narrative infused a human touch into the core of FOMO.
Content Production: To appeal to the adventure enthusiast, INVNT produced 3 spots in 3 consecutive days featuring Surfing, Skateboarding, Mountain Biking coupled with a 7-part branded content series distributed through The Arena Group amounting in over 30 videos.
Experiential: Throughout the summer, INVNT is elevating the campaign’s reach by physically bringing this “NO FOMO” feeling to life across multiple experiential events, including a series of Savage Races, Golf Tournaments, and Festival.
Creator Collaborations: INVNT is partnering with 30+ creators to produce raw, social-first content highlighting 5-hour ENERGY® as the liquid motivation that takes them out of a mundane situation by giving them the energy to do what they love. Whether its Skateboarding with Johnny Ringer and Jason Park, or summer skiing with Alex Hackel and Bruce Oldham our creators bring the energy with a hilarious spin.
Chris Hercik, Chief Digital Officer of INVNT, shared: “We can all relate to the “feeling of missing out.” By tapping into that human nature, 5-hour ENERGY® and INVNT are challenging all summer enthusiasts and adventurers to ‘Take Your Shot’! By weaving stories, experiences, and summer aspirations we are building a renewed level of engagement and loyalty with the OG’s of Energy shots. The 5-hour ENERGY® ‘Summer of NO FOMO’ campaign is about living life to the fullest, providing you with the energy and a little liquid motivation so you never miss out on what could be a lasting memory this summer.
Jeff Sigouin, President and COO of Living Essentials, LLC, makers of 5-hour ENERGY® added: “Partnering with INVNT for the ‘Summer of NO FOMO’ campaign has brought fresh energy to our brand. Their creative concepts and audience engagement strategies have given us a new perspective on reaching our consumers. Their speed to market on design and content production is unmatched and allowed us to launch in 4 weeks from creative approval to airing live. We’re eager to see how this campaign unfolds and connects with people throughout the summer.”
The ‘Summer of NO FOMO’ campaign underscores INVNT’s commitment to producing creative content that hits the brand objectives and resonates deeply with audiences. This campaign marks a significant step in redefining engagement for 5-hour ENERGY®, bringing new energy and excitement to consumers everywhere.
For more information, please visit INVNT.
