The award-winning agency, INVNT Digital has been named agency of record for SHRM (Society of Human Resource Management), the largest HR organization in the world. INVNT Digital will lead SHRM’s brand messaging, creative design, and digital marketing strategies globally as the Human Resources organization celebrates its 75th Anniversary.
The strategic partnership will further support SHRM’s purpose of elevating the HR profession through exceptional creative, marketing and design. The dedicated team from INVNT Digital will fulfill all creative services and creative strategy for SHRM as their Creative Services Center of Excellence.
INVNT Digital will be responsible for enhancing creative capability, expertise, quality, and consistency across the brand to further build a world of work that works for all. The relationship will extend across the SHRM organization including Brand Marketing, SHRM Executive Network, SHRM Foundation, SHRM Enterprise Solutions and more.
Since 2019, INVNT Digital has collaborated on the creative development, production, and execution of SHRM’s brand marketing and go-to-market strategies which includes MarComms, creative services, design, video production, and linear/OTT media buying for SHRM and the SHRM Foundation. With this partnership, INVNT Digital will help SHRM meet the changing market demands quickly and effectively while streamlining communication, process, and project management.
This new partnership will continue building B2B and B2C narratives that propel SHRM’s brand story in a connective, human-centric, and impact-driven way. As SHRM’s strategic partner, INVNT Digital will continue to drive change in the world of work.
“From day 1, our goal was to operate as an extension of the SHRM team because we believed in their mission and saw the impact they have as the voice of all things work, worker and the workforce. Today we’re excited to bring that statement to fruition. INVNT Digital’s mission will be to continue to drive change in the world of work by elevating HR through creative services and strategies while allowing SHRM to focus on strategic business growth,” states Chief Digital Officer of INVNT Digital, Chris Hercik.
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About SHRM
SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today’s evolving workplaces. More than 95 percent of Fortune 500 companies rely on SHRM to be their go-to resource for all things work and their business partner in creating next-generation workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally. For more information visit: www.SHRM.org
About INVNT Digital
INVNT Digital, The Global BrandStory Creators, is part of INVNT. INVNT Digital is a small but mighty creative agency and production studio built specifically to be the creators and guardians of your BrandStory. As Brand Guardians, INVNT Digital shows partners that anything imagined can be real if it led by a story, powered by strategy, and grounded in expertise. With a Foundation that Great Stories Carry Great Weight and a mission to create the uncreated, INVNT Digital is known for its innovative approach to telling BrandStories for valued partners in a multitude of industries. For more information visit INVNT Digital.
INVNT®
On a mission to put a brand on the moon. INVNT® is an international, interdisciplinary, and integrated agency united by brand storytelling. Helping challenger brands and organizations impact audiences, dent culture, and make history. Founded in 2008, INVNT continues to be led by President and CEO, Scott Cullather and COO, Kristina McCoobery – amplifying globally with offices in New York (HQ), London, Sydney, Singapore, Mumbai, Dubai, Detroit, San Francisco, Stockholm, and Washington D.C. For more Information visit invnt.com
For INVNT Digital Inquiries: Chris Hercik | chercik@invnt.com
For INVNT Inquiries: Jhonathan Mendez de Leon | jmendezdeleon@invnt.com
