Scott Cullather, President and CEO at INVNT GROUP, joins a panel of experts to discuss how brands should be using NFTs, and give advice to brands or agencies looking to increase their investment in web3 over the short, mid, and long-term?
Despite that there is still an awful lot of value to the web3-based tokens, not least around community building and storytelling. So while we might still be in the experimentation phase, how are some of the biggest brands going about actually deploying NFTs?
This week’s panel is: Scott Cullather, president and CEO, INVNT Group; Anne Greenberg, senior consultant, brand and content, Frog; and Cindy Niu, consultant, brand marketing at Known.
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The Drum Podcast: Scott Cullather Explains How Brands Should Be Using NFTs