Introducing ITP LIVE: An Integrated Production Services Division of INVNT®
[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ announces the strategic acquisitions of four historied live event production companies: ITP LIVE, InSync Production Services, Thunder Audio, and Morpheus Lights.
Led by President and CEO, Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward thinking brands everywhere, impact the audiences that matter anywhere.
“This deal is a key pillar of our integrated vertical growth strategy as [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT. The dedicated search for these four companies has been in development for over 18 months. We sought leaders in the technical and production aspects of the live events industry, who were delivering premier production services to legacy brands and many of the world’s biggest performing artists. These acquisitions will expand our innovation capabilities, allowing INVNT, our live events business, to offer our customers the ultimate in live events and experiential activations.”
Scott Cullather, President and CEO, [INVNT GROUP]
[INVNT GROUP] consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; branded content studio and content marketing agency HEVĒ; collegiate events and experiences, INVNT Higher Education, the original global live brand storytelling agency, INVNT and now ITP LIVE consisting of: InSync Production Services, Thunder Audio and Morpheus Lights.
For more than twenty-five years, these production companies have supported the design and execution of experiential and live entertainment programs for many of the largest corporations, trade associations, sports franchises, governmental agencies (including the White House), and some of the most successful artists in the world: Bruce Springsteen, Snoop Dog, Lady Gaga, Lionel Richie, Billy Joel, Diana Ross, Metallica, Post Malone, Tyler Perry and more.
The companies will continue to operate under their current names and will service their existing roster of clients, seek new clients, and providing services to synergistic INVNT opportunities and projects.
“Historically, producing live events has often required a great deal of outsourcing on virtually every project. Through these strategic acquisitions we will have end-to-end control over every aspect of our live events – especially quality and cost, continuing to deliver world-class service and at the very best value. The merging of resources and networks also gives us geographical spread across North America. Our anticipation is to continue growing these resources in other territories around the world. This is only the beginning.”
Kristina McCoobery, COO [INVNT GROUP] and CEO INVNT
Rooted in experiential marketing, [INVNT GROUP]’s expansion comes as part of a strategic, yet natural evolution. This business partnership creates a unique offering in the market, and enhances the group’s abilities to fulfill creative, technological, and strategic designs in dynamic new ways.
“When [INVNT GROUP] approached us about the idea of coming together and amplifying our resources, I was instantly drawn to the group’s commitment to impactful storytelling. Their award-winning work aligns with our vision of the newly formed ITP LIVE, that includes Insync Production Services, Thunder Audio and Morpheus Lights,. We’re excited by the incredible synergies created through our partnership and welcome a new chapter in designing the best events on the planet.”
Pat Hand, CEO, ITP LIVE
This transaction was structured by Wolf Karbe, CFO of [INVNT GROUP] and represented by Evergreen Advisors Capital and Center Rock Advisors. Financial terms of the transaction were not disclosed.