[INVNT GROUP] and PepsiCo have strategically partnered to design and build three one-of-a-kind, interactive, and educational pavilions launching in Dubai. Each pavilion is designed around core sub-themes of Mobility, Sustainability, and Opportunity.
PepsiCo’s global brands including Aquafina®, Gatorade®, Pepsi® and Lay’s® headline the landmark pavilions; designed with the power of connectivity and sustainable futures in mind. Each pavilion has taken acute dedication, creativity, and labor. Logging 6,032 hours for the Aquafina The Drop pavilion, 5,815 hours for the Gatorade The Bolt pavilion, and 5,943 hours for the Pepsi & Lay’s The Plus pavilion. Through advanced modular methodologies, [INVNT GROUP] in partnership with it’s on the ground fabrication partner in Dubai, Bespoke Modular Solutions, has designed and engineered the pavilions with eco-conscious materials and considerations.
Scott Cullather, President & CEO, INVNT GROUP notes, “We’ve been working collaboratively with PepsiCo since 2006 on many of their largest activations and brand engagements across the portfolio. We are thrilled to continue that partnership through our purposeful work. The entire world will be present at this magnificent event, and we look forward to entertaining, educating, inspiring, and delighting.”
Jamal Wick, Managing Director, Bespoke Modular Systems added, “We are thrilled to support INVNT GROUP in bringing to life their designs for these iconic pavilions and can’t wait for the world to experience them firsthand this October.”
Aquafina: The Drop
The glistening Aquafina pavilion features 41,000 strategically placed recyclable aluminum cans on its exterior, creating a striking yet fluid water-drop structure. Visitors will be transported through The Drop pavilion as if within a water drop, while engaging with eye-opening statistics on water inequity.
It also delivers a high-tech experience with “Aquatar”: the 3D water encyclopedia that shares facts on the human body’s relationship to water. Aquatar was created with Unreal Engine, the world’s most open and advanced real-time 3D creation tool for cutting-edge content, interactive experiences, and immersive virtual worlds. Upon engaging, guests are transformed into water and water particles are displayed on a larger-than-life curved projection wall – all in real time.
Gatorade: The Bolt
Gatorade delves into to the science of physical performance and active lifestyles. The Bolt pavilion features multiple educational and shareable moments. Upon entering attendees will experience a retrospective of Gatorade’s historical legacy featuring global all-star athletes.
Visitors will get a look at the Gatorade Sports Science Institute [GSSI Lab], which boasts years of research focused on performance of the human body and its unending capabilities. Gatorade approaches personal hydration through innovation, with the GX™ Sweat Patch. Created to sync with your mobile device, the patch tracks performance vitals through perspiration, and offers bespoke recommendations for powering active lifestyles.
The Bolt pavilion also features an experiential moment where visitors can put their agility to the test against other visitors, through the Gatorade React Board.
Pepsi & Lay’s: The Plus
Bringing two of the world’s biggest brands under one roof, visitors can crunch and fizz through The Plus pavilion. Designed to engage all the senses through a kaleidoscope of bold flavors and rich colors, the pavilion creates a moment of joy and discovery.
Lay’s immersive pods allow visitors to bask in the renewing power of the spring season. The pod is enhanced by scents of some of the most inventive Lay’s flavors from around the world.
Pepsi Black draws visitors into a multi-media world activated by cutting edge technology. Unity, the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content, powers interactive stations like the Pepsi Black “Pledge Wall.” The wall is a giant 5m x 4m LED curved wall where guests can enter a pledge and send their pledge into the fizzing world of Pepsi. The wall will hold all visitor’s pledges over the 6 months duration of the global conference. The number of pledges will keep accumulating and eventually the activation will cycle through thousands of pledges.
“PepsiCo will bring its unique sense of fun, ensuring that every guest makes the most of this iconic world gathering. The Bolt, The Drop, and The Plus are perfectly aligned with subthemes of Opportunity, Mobility and Sustainability and will showcase how PepsiCo will lead the world towards a fun and sustainable future,” said PepsiCo’s AMESA Chief Marketing Officer, Mustafa Shamseldin.
The pavilions are open from 1 October 2021 through March 2022.
