BizBash takes a deep-dive into the newest tech tools for events, including INVNT’s use of Epic Games’ Unreal Engine for the GM keynote at CES 2021.
For its opening keynote address at CES last month, General Motors tapped INVNT to create a memorable experience for the virtual, tech-savvy audience. Using Epic Games’ Unreal Engine, the team built a series of mixed-reality locations, all designed to tell GM’s electrification story by transporting guests from a virtual theater to GM’s Research & Development Laboratory, where computer-generated animations showcased the brand’s Ultium battery platform.
Guests were also transported to a showroom and a virtual distribution center. “Our strategy was to create an experience which was relevant to the CES audience by balancing high-end production values with a storytelling methodology that would highlight GM’s transformational approach to electrification,” explained Jerry Deeney, chief client officer at INVNT’s parent company, INVNT Group.
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